The Nordic crypto market has reached an important milestone. According to a comprehensive survey conducted in March 2025 by Nordic Blockchain Association and K33, an estimated 2.18 million people - or approximately 10% of all adults across Denmark, Norway, Sweden, Finland, and Iceland - now own cryptocurrency. 

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More striking than the absolute figure is the market progression in the region: since the 2024 survey, more than 635,000 new crypto owners have entered the market - representing a 41% growth in just one year. Cryptocurrency is undoubtedly edging towards becoming a mainstream investment asset in one of the most digitally advanced regions in the world.

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Norway and Finland lead adoption rates at 12.3% and 11% respectively, while Denmark surged from 6.5% to 9.8% crypto ownership in just a single year. Sweden reached a 7.4% adoption rate with 630,000 holders. The data from Iceland revealed a 8.7% crypto ownership - a remarkable percentage for a nation of just 380,000 people.

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Shifts across gender and age

Aside from the increased adoption rates, the report revealed an interesting shift in crypto ownership related to age: while the 18-39 year-olds dominate at 19% ownership, the 2025 survey revealed an unprecedented growth in crypto ownership among the 40-64 year-old cohort, doubling in several countries and reaching 13% across the region. Worth remarking is that this age group isn’t comprised of digital natives, experimenting with new technology. These are established, professional men and women integrating crypto into their investment portfolios. 

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"We're seeing the maturation of an asset class in real time," notes Vetle Lunde, Head of Research at K33. "When your 50-year-old colleagues start discussing Bitcoin allocations, you know something fundamental has shifted."

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The gender gap, however, remains substantial with 15% of male ownership in the region, versus 4.5% female ownership. Nevertheless, this is an increase from the 2024 data that showed Nordic female crypto ownership at 3.4%. At 4.5% in 2025, this represents approximately 500,000 Nordic women who now invest in cryptocurrencies.  

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Investment size

Nearly 60% of crypto owners hold less than $1,000, which suggest that crypto is increasingly used for portfolio diversification rather than speculation. These modest holdings also indicate a desire among Nordic adults to participate in the market while minimizing perceived risk - an approach cohesive with broader adoption.

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Future projections

The most compelling data from the Nordic Crypto Adoption Report 2025 looks forward. When asked about future expectations, 28% - or approximately 6.4 million Nordic adults - expect to own cryptocurrency in 2035. That is an additional two million people who will invest in crypto within the coming ten years.

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Challenges and opportunities

While Nordic crypto adoption continues to grow, certain challenges remain. The gender gap persists, and complex tax and regulatory frameworks create friction and uncertainty for both new and existing crypto holders. At the time of the report’s publication, the crypto infrastructure is gradually maturing, with major Nordic banks exploring whether to add a crypto-related offer on theirplatforms. This would undoubtedly strengthen the further adoption in the region.

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